Information

Team: Chase Engelmann, Quynh Le, Staci Lawson, Sean Meiser

Timeline: 10 weeks

Tools: Figma, Figjam, Maze, Zoom (for user interviews)

Status: Case study in progress

Project Overview

The Rounds is a grocery delivery service operating in Atlanta, DC, Phily, and Miami with a focus on effortless sustainability. My team conducted rigorous usability testing to identify problems, and prioritize impactful solutions for The Rounds' digital services. The Rounds was presented a client book with the team's process, and findings.

My Role

As a lead for a team of 4 UX designers, I focused on UX strategy, and usability testing with both competitors, and TheRounds. I also wrote interview scripts, surveys, and user testing scripts, as well as data affinitization and insight formation.